Unit 5 Reading

Chapter 6: 

Continue the discussion about our brain perceptual visualization in chapter 5, Cairo tells more and deeper about brain features that help human can distinguish the different and coherent of things in natural world, more over is on art design. There are three more features that Cairo culled in his book:

• ·         Detecting shade variations quickly rather than shape different
• ·         Detect pattern (gestalt school of thought) like: proximity, similarity, continuity, connectedness, closure, lines, etc.
• ·         Seeing in depth with two eyes because right eye and left eye seeing in two different directions. I tried to close one of my eyes to see the difference but couldn’t get it, I still can see in depth.

 And our brain always thinking that light will come from above usually, so the brain will analysis the intensity of light on the edge of the closest element to find its boundaries also distinguish the other elements behind it.

I also tried to figure out the figure 6.12 which Cleveland McGill’s composed. Because of it, I can see clearly how accurate is which an elements put on information graphic: length, direction, angle, bar, volume, area, curve, shading and color. I think it’s really help in infographic designing, it not only helps the designer follow his/her right direction on design project, it also help the user figure out and understand what the designer want to tell what story in that infographic with ease.

Profile 1: Interview with John Grimwade

Cairo had an interview with John Grimwade, a graphics director of Conde Nast Traveler magazine, who started to do information graphic before computer setup in newsroom. He clearly said that his main goal is telling the story by the other of events in depth, details and hierarchy.  In his graphic of “the Transatlantic Superhighway”, he designed it so detailed with the details of flight area to organized track system labeled by Cap character and till jet stream in a view of an illustrated map of Canada, atlantic ocean and Europe 

continetal. This graphic is easily understood than the control map showed on the next page.

John also his experience why he successful because he worked with reporters and editors who often trying to update news and that help John have in mind that his report infographic must be detailed, depth and clear. Also we have to edit that graphic when the information had changed in the natural world. And this can be seen on his other graphics on “Seven Ages of the 747”, medal exchange, the Five Ages of the 747, and the Manhattan Project. Every project has been updated after a year and also the new graphics look clear and easy understood.

 Links:
http://www.digitalartsonline.co.uk/features/graphic-design/psychology-of-design-explained/

The article introduced with Waitrose and Coca Cola design. I impressed the Waitrose design, the designer used smartly the bee shape to create the letter “E” in honey word.  Ed Woodcock, the director of strategy at branding agency Aesop claims that the designer maybe not always use psychological principles in their design. And he also believes that design also depends on perceiving and sensing because design need and taste has been changing day by day. Understanding psychology, human behavior are the keys help design satisfy their audience.

http://www.webdesignerdepot.com/2009/11/understanding-your-brain-for-better-design-left-vs-right/

Our brain includes two halves, one on right side controls left half of body , one is on left side controls the right half of body. And they have different visual senses also. The right brain take over emotion, feeling, understanding and reflect the feelings. The person who has dominant right side brain are very intuititive and curious about the world but they are disorganized, lacking in time-management.
On the other hands, left brain controls organization and logic. So they can manage and organize their time and process their ideas logically. therefore less error than the right side brain person.

http://www.blog.joshmedrano.com/reading-is-boring/the-psychological-effects-of-graphic-design/

                                                     to be continued soon....