Thursday, July 25, 2013

Unit 3 Reading


Visualization is defined by the author with two different perspectives: “complex and deeper” vs. “Intelligible and shallower”.
The author uses his infographic of prison population in Brazil to demonstrate what wrong and right with his work. His graphic work is kind of complexity to understand because of many layers of information were showing up on the chart, especially the second diagram. By explaining the relationship between opposite term in each axes, he convinced that his Brazillian prison population infographic is not really difficult to understand. The text element in his infographic is functional except the barbed wired on the top. Those texts are corresponding to their function to express the most specific in each jail.
By the way, respecting the audience is really important for the designers. That’s not only respect them, but also narrow the distance between the audience and the designers. That also helps the audience understand easily, quickly and perceive what designers did on their structured infographic.
If the designer designs his infographic technically for non-technical audience which they are the most common audience of a newspaper, they will lose the chance to convince the audience what they are going to tell.
In my opinion, the good infographic is respectful, little humor to common audience, also functional, be able to give audience interested in the data in shortest time.
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